Group Profile
Group Profile

Tanwan is a leading online game publisher in China. It was listed on the Main Board of the Hong Kong Stock Exchange on September 28, 2023, under the stock code 09890.HK.

The Company primarily operates its gaming business through the “Tanwan Game” brand (for the domestic Chinese market) and the “Game Lovin” brand (for overseas markets), covering game product distribution, operation, R&D, and other areas. It is committed to creating fun for gamers and providing high-quality services for game developers. According to publicly available data, by revenue, Tanwan ranks as the fifth-largest game publishing platform in China, accounting for 3.5% of the total market share in 2022.

After a decade of entrepreneurial journey, Tanwan has progressively cultivated and consolidated three core capabilities: precision digital marketing, in-depth operations, and brand development. By organically integrating these three competencies, the Company has established a unique business model of its own. In 2024, Tanwan achieved another record high in its cumulative user base and was honored with more than 100 awards, including being ranked among the Top 100 Internet Companies in China and the Most Innovative Companies in Greater Bay Area 50 in previous years.

Corporate Culture

Rooted in the present, with a vision for the future, realizing a multi-level and multi-dimensional philosophy of “Premium-Driven, Diversified Future”

  • Mission

    Create joy to end-users and empower our business partners in the digital era

  • Original Aspiration

    Get back your playful youth time

  • Core Values

    Dedication, modesty, practicality, quality, inheritance

Development Strategies
Tanwan Game Five-Phase Publishing Strategy
Tanwan Game Five-Phase Publishing Strategy More
“Diversification × Premiumization” Product Matrix Strategy
  • Classic IP Games

    Classic IP Games

    More
  • Premium New IP Games

    Premium New IP Games

    More
  • Multi-Track Innovative Games

    Multi-Track Innovative Games

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  • Multi-Platform Mini-Program Games

    Multi-Platform Mini-Program Games

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"Global Expansion" Market Development Strategy
"Global Expansion" Market Development Strategy More
“AI + Games” Technology Empowerment Strategy

In the field of AI industry development, Tanwan adopts a “self-development + investment” strategic layout.

With the game industry as its core, the Group has built AI models for the game industry and intelligent business applications that cover distribution, operation, and R&D.

Comprehensive Integration of Domestic Large Model DeepSeek

Comprehensive Integration of Domestic Large Model DeepSeek

Invest in “Jiyi Large Model” Company

Invest in “Jiyi Large Model” Company

Establish Hong Kong Yuanda Future AI Business Subsidiary

Establish Hong Kong Yuanda Future AI Business Subsidiary

X Intelligent Platform

X Intelligent Platform

Party Building
Basic Information of Party Cell
Basic Information of Party Cell More
Party Building Brand Development
Party Building Brand Development More
Management Team
  • Mr. Wu Xubo

    Mr. Wu Xubo

    Co-Founder, Executive Director, Chairman of the Board, CEO
  • Ms. Wu Xuan

    Ms. Wu Xuan

    Co-Founder, Executive Director, and Chief Operating Officer of the Group
Milestones
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
Milestones
  • 2025
    Focused on the gaming business, ZX Inc. was renamed Tanwan Inc.;
    Tanwan celebrated its 10th anniversary and officially established the overseas publishing brand “Game Lovin”;
    Consolidated four core business segments: domestic publishing, overseas publishing, game development, and collectible gaming products.
  • 2024
    Explored diversified game IP value
    Deepened global business layout;
    Achieved milestones in overseas game publishing.
  • 2023
    The Group was listed on the Main Board of the HKEX.
    Stock Code “09890.HK”
    Further aggregate global resources and empowering diversified development of the gaming business
  • 2022
    Honored as one of China's Top 100 Internet Enterprises
    Established the collectible toy brand “Bro Kooli”
    Collaboration Tanwan × Canton Tower × High-Speed Rail celebrated the “Higher, Faster, Broader” seventh anniversary
  • 2021
    Cumulative precise user reach exceeded 90 billion impressions, driving revenue across industries including online literature, food, and collectible toys.
  • 2020
    Achieved new growth in digital commercial services despite the pandemic
    Self-developed technology platforms "Hetu" and "Luoshu" successfully upgraded
    Successfully selected among the Most Innovative Companies in Greater Bay Area 50
  • 2019
    Registered user base surpassed 200 million, serving 100 corporate clients
  • 2018
    Integrated resources and continued innovation, adhering to a sustainable development strategy
    Connected the advertising performance analysis system with the intelligent advertising system
    Achieved sustained business growth while officially establishing the “Tanwan Public Welfare” public welfare brand, donating over RMB 20 million in cash and in-kind contributions to charitable causes.
  • 2017
    Refined underlying technological capabilities to achieve integration of product and performance
    built the intelligent advertising system “Luoshu”;
    set a new monthly revenue record for gaming category products, generating nearly RMB 800 million in cumulative revenue for a single corporate client.
  • 2016
    Pioneered the digital marketing model featuring celebrity endorsements in gaming categories;
    built the advertising performance analysis system “Hetu”
    with the growth of digital marketing business, cumulative users surpassed 30 million.
  • 2015
    The founding team has been fully established.
    The game business has launched its services.
    Initial team formation completed.
Honors & Awards
  • Top 100 Chinese Internet Companies by Comprehensive Strength

    Internet Society of China

  • Nomination for Top 10 Excellent Game Operation Enterprises in China

    National Press and Publication Administration Beijing Municipal Bureau of Press and Publication China Audio-Visual and Digital Publishing Association

  • Top 20 Guangdong Game Enterprises

    Top 20 Private Service Enterprises in Jiangxi

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